Seminar on “New Trends in Film Production” held at PU ICS

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Lahore (Monday, November 17, 2014): To introduce students to the importance of filmmaking and cinema, a seminar on “New Trends in Film Production” was held at the Hameed Nizami Hall of the Punjab University (PU) Institute of Communication Studies.

Lahore (Monday, November 17, 2014): To introduce students to the importance of filmmaking and cinema, a seminar on “New Trends in Film Production” was held at the Hameed Nizami Hall of the Punjab University (PU) Institute of Communication Studies.

IMG_65701Renowned Actor, Producer and Director Salman Peerzada was the chief guest at the event. He delivered a special lecture on production techniques and filmmaking. While addressing the participants, he said that films were the strongest medium of communication in this era. Tracing the history of filmmaking in the Subcontinent, he said Lahore had always been the hub of filmmaking in the Subcontinent. All movies were initially released in Lahore, and if they were a success, they were released in the entire Subcontinent, he added.

He said cinema’s importance had increased manifolds and the size of a country doesn’t matter when it comes to quality cinema. He said in the past Pakistani film industry produced great movies and people enthusiastically watched those films. But, he said, now Pakistani film industry was non-existence.On the occasion, Institute of Communication Studies In-Charge Director Dr Noshina Saleem appreciated the efforts of students for organising the event. She said that at the institute the students were trained in the art of storytelling and every aspect of moviemaking and production. Later, an interactive session was held and Salman Peerzada answered various questions regarding all aspects of filmmaking and acting.

Assistant Professors Dr Waqar Malik, Afeera Hamid, Fahad Mehmood, Lecturer Shafia Bhatti, faculty members and a large number of students attended the event.

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